If you’re running a gelato shop, it can be easy to mistakenly think that all you need is great tasting gelato and you’ll be a success. Unfortunately, it comes down to much more than that. Even good product plus the right location won’t be enough to save your business if you don’t have the necessities.
We’re talking about things like ice cream spoons, cups and napkins. These ice cream shop supplies may not seem like the most important parts of the business, but that’s kind of the point. Play your cards right and people won’t notice them, they’ll be too focused on your amazing product.
But if you lack these products or try saving money by purchasing discount varieties, you’ll be sure to get customers who realize you’re trying to shortchange them on their experience. They will not be return customers when that happens.
So although you probably think you have enough overhead as it is, splurge a bit on buying better supplies that will match the quality of your namesake product. Otherwise, you’ll end up distracting from the flavors people love and no one will forgive you for that.